Case Study #2

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Redbull Plus Launch | Pull Tab To Win -
“Dr Love”

Brand Objective

Introduce new improved formula energy drink that contains less sugar and to reach an increasingly health-conscious market

Campaign Period

Feb - Oct 2018

Deliverables

30 Instagram Posts, 30 Instagram Stories, 3 Instagram Videos, 10 Youtube Videos

Dr Love is a talkshow series where hosts and invited guests discuss relationship topics! Comment down below who you want us to invite and what you want us to talk about! Share your love stories with us too!!

Strategy:

“Dr Love” program sponsorship where host Trevmonki invited guests to share their thoughts on love and relationships, with Instagram giveaways. 

 

End Results: 

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Views : 200,000,
Minutes Watched : 1,200,000
Engagements (94% Like rate) : 6,500

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30 Posts & Stories: 40,000
(likes, views + comments)

 
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