Bloomr.SG In The News

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Bloomr.SG boosts official NDP social media campaign with 598% increase in engagement and 65% increase in interactions

22 August 2019

Bloomr.SG team was commissioned by National Day Parade Executive Committee to take over their social media accounts (also known as “NDPeeps”) so to keep everyone in the loop about behind-the-scenes, exclusive exhibits and know-hows. The bicentennial #NDP2019 campaign witnessed an impressive growth of more than 12% for Facebook and Instagram followers, garnered 5.6million Youtube views in total, and achieved an astonishing engagement rate of 598% vis-a-vis last year’s with its winning content creation and strategy.


AirAsia and Mediacorp tie up to bring ‘Holiday Quickie’ campaign to action

9 July 2019

Bloomr.SG creators UXM took the helm and produced a series of engaging travel vlogs for Air Asia’s “Holiday Quickes” campaign. Together with YES 933 DJs, the sibling duo flew to several destinations across Southeast Asia and showcased how hassle-free and fun for stressed-out working Singaporeans to take a “holiday quickie” with the world’s best low-cost airline for the 11th year running.


Mediacorp launches integrated creative and content marketing solution

28 Mar 2019

Mediacorp announced the launch of Creative Central, which provides seamless, end-to-end support for clients looking to run integrated marketing campaigns easily, effectively and efficiently. The newly formed unit includes Brand Studio, Bloomr.SG, Creatives Services and Idea Factory. Services offered range from strategic insights and solutions to transmedia creative production and content marketing.


These Are The YouTube Channels That S'pore Loved In 2018

6 December 2018

“… Joining the ranks, Playtime TV hosted by Jianhao Tan, and Titan & Gaius, have gained subscribers rapidly even though the two channels were only started in recent months.

Playtime TV has drawn in an audience of young parents who look out for family-friendly content, while Titan & Gaius lets subscribers get to know them and be part of their relationship through their personal vlogs.”

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Why size doesn’t matter

1 August 2018

You’ve heard the saying, “size doesn’t matter”. For the team at Bloomr.SG, Mediacorp’s creator network, they probably couldn’t agree more when it relates to the size of the social reach of an influencer, which may seem contrary to what some key sponsors and advertisers are looking for. To them, the influencer’s reach is just as important as the quality of the content produced.


'We woke up first, we were the last to sleep and the last to eat'

21 July 2018

 “Usually it is potential in terms of the quality of content produced. The storytelling, how they shoot it is a very important part of it. Simply because we, as a broadcaster, think of content and video as the main focus of our business. Likewise, the creators that we bring on board have to be specialized in that type of content.”


How Should Brands Work with Content Creators? | Socialize Singapore March 2018

12 March 2018

With content creation becoming the priority of marketing budgets in 2018 (Cognizant), marketers face growing challenges in creating content that not only stays true to their brand, but also engages and resonates with their target audience. As independent content creators such as beauty vloggers, film makers and the like take over the same online channels marketers are vying for attention on, how should brands leverage this creator network?


Mediacorp launches Bloomr.SG to improve branded content offerings

11 September 2017

Mediacorp has launched Bloomr.SG, which aims to help content creators in Singapore produce creative formats in original content and brand storytelling, build their own communities and sustain their passion for content creation.


Mediacorp launches Bloomr.SG network to tie up with local content creators

11 September 2017

Mediacorp has launched a new creator’s network, titled Bloomr.SG, in a bid to help local content creators in delivering more content. This comes as the company looks to embark on a new initiative to “nurture and empower” independent creators.


Mediacorp launches network for budding independent creators

8 September 2017

Mediacorp on Friday (Sep 8) launched Bloomr.SG, an initiative to nurture and empower independent creators.

These creators are digital natives who connect with their communities around interesting ideas, consumer and cultural trends, as well as causes and movements, the broadcaster said in a media release.