How is Bloomr.SG different from other creator networks?
We help content creators and clients in Singapore maximize their social media presence and create meaningful connections with their target audience from all over the world.
The team focuses on branded content creation & campaign strategies, social media account & community management as well as social listening & reporting on brand sentiments.
As of Aug 2020, Bloomr.SG amassed a multi-platform reach of 50 million followers globally, more than 220 hours of locally produced content and over 100 commercial portfolio projects amounting to over S$1M in production revenue for its creators in the last three years.
With Bloomr.SG MCN, we are committed to support up to 1,000 Singaporean content creators in forging followers locally and overseas (such as Indonesia, Malaysia, Hong Kong, Taiwan and the USA) in the next 5 years.
What is Bloomr.SG MCN?
Bloomr.SG MCN is the 1st and only Singaporean official YouTube Multi-Channel Network (MCN) affiliate, or YouTube Certified service provider that aligns with various Youtube content creators on audience development, content programming, creator collaborations, digital rights management, monetization, and / or sales.
This includes identifying and incubating talents in the dynamic digital content ecosystem whilst creating value-add for brands.
We support content creators in Singapore via 4 ways:
training & education in capstone content projects
resources & recognition (ie filming and studio support,
including full-time employment contracts and collaborations with
respected regional creators and celebrities, whenever possible)
monetization opportunities such as premium advertising, sponsorships and branded content sold by Mediacorp’s 100-strong commercial sales team as well as merchandising and rights management support
IP development in freshly commissioned content for programming across YouTube and Mediacorp’s plethora of platforms
Mediacorp is the only media network and free-to-air operator in Asia with official YouTube Multi-Channel Network status that is also part of the Player for Publishers Program
So… what?
Everyone can be the next up-and-coming Bloomr.SG MCN Creator, including you. Say yes to having access to better content distribution and marketing, brand integrations, production facilities, bigger budget for original content & much much more! If you are currently not signed to a MCN and are interested to be a part of the 1st and only Singaporean official YouTube MCN, contact us.
What does it mean for content creators and brands?
Content Creators
Bloomr.SG MCN helps you better understand and manage your YouTube channels, aligned with YouTube’s community guidelines or copyright policies. That means maximizing your potential reach with expert recommendations and attract new Youtube viewers with a peace of mind. Taking a percentage of your earned revenue, we in turn work through business deals and offer you additional opportunities for exposure and source of income through Mediacorp’s extensive digital partner network, client base and diverse content platforms. There are also potential collaborations with other talents to spark more creativity! So you keep it real and continue to upload awesome content on Youtube.
Brands
Discover new consumers and increase market awareness of your products & services. Identify specific audiences and expand market size with brand-safe content with reserved media placements on Youtube. Make the most of your time, energy and budget with an integrated media solution and content network, from proposals to post-campaign reports.
What is reserved media?
Advertisers are guaranteed ad inventories on specific Youtube channels within Bloomr.SG MCN, making purchases based on cost per thousand impressions, cost per day or impressions at a fixed rate. This gives brands more budgetary control, high visibility and reach wider audiences. Content creators can expect up to 2x in Youtube Adsense revenue on their channels.