Bloomr.SG Social
How to get your brand noticed by the right audiences effectively and efficiently?
Via innovative content marketing tactics, community management and data analysis of course!
Many have trusted Bloomr.SG Social to communicate (and track) well-thought through stories via holistic, multi-platform digital partner and solution networks. We create new and / or take over existing social media accounts, supporting LIVE content to spark online conversations and connections. Besides campaign strategy and optimization, the team monitors social movements to put together data dashboards, performance reports and consumer insights.
In short, we are a social media creative studio that functions like a one-stop shop to...
Case Studies
Samsung “Do What You Can’t”
Brand Objective
Raise awareness about Samsung Galaxy and Note phones on social media via 24 Star Search 2019 contestants
Campaign Period
Aug - Nov 2019
Deliverables
Provide social and competitor sentiment analysis. Production support and social media strategy for brand and participants.
Strategy
Content game plan and audience interactions
End Results
Reach of 435,600,000 social media users
300,000 interactions achieved
Outperformed engagement rate benchmark by 26.5%.
Monetary Authority of Singapore
”Overseas Singaporeans in Finance” Group
Brand Objective
Keeping overseas Singaporeans in the financial industry updated on monetary policy changes and its implications, local events, career trends and networking opportunities via Linkedin
Campaign Period
Apr 2019 - Mar 2020
Deliverables
Account takeover, community management and content creation
Strategy
Content variety. Quick and easy-to-digest information.
End Results
20% growth in Linkedin Group membership (by invite only) in 8 months.
Close to 90% of the current members will recommend their peers to “join” the Linkedin Group, based on the results of a dipstick survey conducted in late 2019.
National Day Parade 2019
Brand Objective
Develop and execute a social media campaign, including online engagement strategies for "NDPeeps" on Facebook, Instagram and Youtube.
Campaign Period
May - Aug 2019
Deliverables
Social media buys, account takeover (community management) and content production.
Strategy
Winning content, themed artwork, consistent audience engagement and effective crisis management.
End Results (vis-a-vis 2018)
36% growth in total reach
35.8% increase in total number of impressions delivered
61% rise in total number of interactions
Chee Seng International
(Singapore) P/L
Brand Objective
Content creation for Lunar New Year 2020
Campaign Period
Dec 2019 - Jan 2020
Deliverables
Social media strategy, account takeover, content production, traffic drivers, event coverage.
Strategy
Content shift from corporate-centric to event-based
End Results (vis-a-vis 2018)
Increase in following by 20x
Number of followers grew by 5%
NPTD - Hello Love / Made for Families
Brand Objective
We got people to talk about love, dating and relationship, the very things that Singaporeans shy away from
Time Period
Dec 2019 - Apr 2020
Deliverables
Social listening and reporting and account takeover (community management)
Strategy
Content creation based on trends, everyday trivia and human-interest stories (including Bloomr.SG Creators’)
Results
Increased campaign awareness and visibility by 21%
on a weekly average
MCCY #SparkThe Next
Objectives
To encourage youths to conceptualise the future for Singapore in 2025 and compete against teams for $50,000 in project grants to realise the vision
Time Period
Sep 2019 - Mar 2020
Deliverables
Social listening and reporting on a weekly and monthly basis
Strategy
Apply relevant tactics to improve campaign awareness and participation rate on social media through the usage of consumer behavioral analytics
Results
With Bloomr.SG, Mediacorp achieved an engagement rate of 8.12% (i.e. 16% higher than through average) for this campaign. Nearly 60% of the total engagements were derived from Mediacorp’s posts on social media.
Living Worlds: An Animal Planet Experience
Brand Objective
Increase the attendance rate of “Living Worlds: Animal Planet Experience” exhibition
Campaign Period
Oct 2019 - Sept 2020
Deliverables
Social listening, social media content creation and account management for Instagram and Facebook
Strategy
Content gamification, consistency in audience engagement and strategic ad boosting.
End Result
Campaign reached 1.55 million people on social media, leaving 2.39 million impressions in total. An above average click-through rate of 7.63% on Facebook was achieved.
Ode To BK Rendang
Brand Objective
Introduce the “OdeToBKRendang” Burger to consumers on social media
Campaign Period
14 Jul 2020 – 31 Aug 2020
Deliverables
Content production, account takeover and social listening
Strategy
Stay in tune with market trends and engage audience with relevant and trendy social content
End Result
Exceeded target engagement rate by 28.83%. Negative brand sentiments decreased by 3%.