Michael Collins of bigchunkks wins 2 awards at content creation competition

26 November 2025

Michael Collins, known as bigchunkks, earned Best Newcomer and Most Innovative Video at Mediacorp’s The Pinwheels 2025 for projects including his Pulau Ubin potato-chip-raft and $0-a-day challenge. He and Bloomr.SG’s Diogo Martins share with CNA about the creative process and the support shaping Singapore’s creator ecosystem.

Kindness SG, bigchunkks and Daskiino score at The Pinwheels 2025

22 November 2025

At Mediacorp’s The Pinwheels 2025, Kindness SG clinched Content Creator of the Year, while Daskiino’s Foreign Xchange won Content of the Year and bigchunkks’ videos took Best Newcomer and Most Innovative Video.

OGS, Simonboy among nominees for content creator awards Mediacorp The Pinwheels 2025

29 October 2025

Mediacorp has announced the 40 nominees for this year’s iteration of its content creator awards. The fourth edition of The Pinwheels will see four finalists competing in each of the 10 award categories.

Singapore’s ‘The Pinwheels’ Awards Push For Creator Sustainability Amid Short-Lived Viral Fame

6 October 2025

In an interview on The Pinwheels 2025, Diogo Martins, Lead at Bloomr.SG, shares why creator careers in Singapore struggle to last — and how the awards aim to change that.

Overkill’s Ryan Tan on 987’s The Shock Circuit with DJ Joakim Gomez

16 September 2025

Overkill clinched Best Collaboration Video at The Pinwheels 2024, for a Kuching travel feature with fellow creator Xiaoqian. Founder Ryan Tan shares how his direction has shifted over the years as a content creator and highlighted what he thinks is key to creative partnerships and collaborations.

The Pinwheels 2025: Annual award recognising local content creators is back

11 September 2025

CNA speaks to Diogo Martins, Lead at Bloomr.SG, and last year’s Best Newcomer Video winner, Anantha Rishitha, Co-founder of Tanglish Studios on how the awards evolved since its launch, the win helped in their content creation journey and why Mediacorp remains a huge supporter of the content ecosystem.

Are Pinwheels the Key to the Next Wave of Viral Talent?

1 September 2025

The Pinwheels awards aren’t just about shiny trophies. They’re a strategic move by Mediacorp to build a stronger, more vibrant Singaporean creator community and reap the rewards of a rapidly evolving digital landscape.

Mediacorp The Pinwheels returns to honour the best in content creation

29 August 2025

Now in its fourth year, Mediacorp The Pinwheels 2025 contenders will vie for recognition in 10 award categories. The winner of “Best Newcomer” will snag a one-year Exclusive Creator contract with Bloomr.SG, while the “Content of the Year” and “Content Creator of the Year” awardees will walk away with $5,000 and $10,000 in production grants, respectively.

Mediacorp’s Bloomr.SG MCN Accelerator launches its fifth edition

4 Jul 2025

The expanded curriculum features the use of AI-powered tools to support creators in ideation and help them better engage with their audiences.

Some partners on board are Dear AI, Creativesatwork, as well as educational institutions such as Ngee Ann Polytechnic and Nanyang Academy of Fine Arts

OGS on The Shock Circuit with 987 DJs Sonia and Joakim

5 November 2024

Our Grandfather Story bagged hat trick win at The Pinwheels, Singapore’s Content Creator Awards this year! They related how the team started out, the challenges faced to craft a story, convince profile(s), a few ways to cope with emotional stress involved and more.

Mediacorp award show celebrates budding content creator scene

25 October 2024

The Pinwheels judge, Ms Mary Chin outlines a few approaches that creators can do to boost their visibility and predicted the next step for the content creation sector. Recipient of 3 awards, OGS talked about how the production grant would help them create content in the future.

UXM’s Hafiz Aziz in the #RiaKruz interview with Fadli Kamsani

23 October 2024

Find out Hafiz’s thoughts on this year’s nominations at The Pinwheels, why ”Makcik Keropok” was nominated for Best Drama Video, and UXM’s future goals.

OGS scored 3 wins at The Pinwheels!

23 October 2024

A total of 564 entries were submitted by digital content creators to vie for the 10 award categories such as the closely watched Best Newcomer Video, and first-ever Most Artistic Video categories.

Miludinosaur shares their thoughts on being nominated for Best Collaboration Video at The Pinwheels

22 October 2024

Alongside YES933 [双节坤佳] DJs, the Miludinosaur crew engaged viewers on Tik Tok Live with a lively dance performance and addressed the inspiration behind the channel name, their goal, as well as the ups and downs of content creation.

Finalists for The Pinwheels include Ghib Ojisan, MunahHirziOfficial

16 October 2024

The third iteration of the awards will have 10 categories, including the brand new Most Artistic Video category. The panel of judges include industry heavyweights composer Dick Lee, screenwriter He Shuming and Mediacorp’s chief content officer Virginia Lim.

Mediacorp Social Ecosystem wins Silver Innovation Catalyst Award at Singapore Media Marketing Awards 2023

23 January 2024

By leveraging social listening and analytics, Bloomr.SG launched initiatives like Bloomr.SG Recommends and Pulse, including the successful Get Healthy activation with a 7.25% engagement rate.

Mediacorp’s The Pinwheels back to recognise the best of online content creators

23 July 2024

‘Just Keep Thinking’ was named Content Creator Of The Year and Best Newcomer last year. JKT co-founder Kong Man Jing and Diogo Martins, lead at Mediacorp’s content creator network Bloomr.SG, shared more about The Pinwheels and content creation in Singapore.

Content creator awards The Pinwheels returns, up to S$20,000 in production grants up for grabs

1 July 2024

Back for its third iteration, this year’s competition will feature 10 categories, including the brand-new Most Artistic Video category. Applicants will have to be Singaporean or Singapore permanent residents and have until 11:59pm on Jul 28 to submit their entries.

Mediacorp’s Bloomr.SG MCN Accelerator launches its fourth edition

23 May 2024

Participants can look forward to creative workshops, on-site consultations, and mini-pitching sessions to learn the ropes of securing commercial assignments. Successful graduates will get the chance to participate in Calls for Proposals (CFPs).

Bloomr.SG takes lead of Creator Con at the Singapore Comic Con

9 & 10 December 2023

A groundbreaking initiative dedicated for content creators to connect and inspire the next generation, Bloomr.SG invited fans and likeminded individuals to dive into panel discussions, positively transform at makeover sessions, unwind with sensational music and participate in a content challenge!

Mediacorp awards development funds to Bloomr.SG MCN Accelerator pitch competitions.

16 November 2023

With the winning concept ‘’Screaming at the Sun ‘’, Wagon Collective took home $20,000 to produce one episode each for all five concepts in their original pitch. The best performing concept will further receive another $20,000 for a series expansion.

Bloomr.SG inks deals with South Korean, Taiwanese talent agencies

22 September 2023

The move signals Mediacorp’s commitment to nurturing content creators by giving them greater regional exposure. Bloomr.SG is also a Tik Tok Shop Partner, where sellers and brands can e-promote goods and services.

Diogo Martins and digital content creator Royce Lee shared more about Bloomr.SG MCN Accelerator and Incubator

7 June 2023

Social media content creators could find themselves a step closer to success through the Bloomr.SG programmes, which aim to train and support budding or experienced social-first creators.

Bloomr.SG Incubator aims to nurture the next generation of talents

7 June 2023

Launched with the third intake of Bloomr.SG MCN Accelerator, 6 content creators identified under the Incubator programme will be awarded exclusive contracts with Mediacorp and trained in a variety of areas. They are Munah Bagharib, Royce Lee, Tabitha Nauser, Norbin Ngoh, Trevor Tham and Celine Leong.

Science and nature channel Just Keep Thinking named Content Creator of the Year

7 March 2023

They beat more than 430 nominees — from budding YouTubers to full-time content producers — to snatch the top prize of a $10,000 production grant. Just Keep Thinking also took home the Best Newcomer award for their science challenge video.

What was the best video of this year’s Pinwheels?

7 March 2023

Seithi speaks to Best Collaboration Video nominee, Satthia Music and Best Beauty & Fashion video winner, Dev Studio Productionz as well as one of The Pinwheels judges, Mr K. Rajagopal to find out more about their entries and the local content creation scene.

Rapid Fire with Just Keep Thinking

6 March 2023

Watch how CNA938 DJ Daniel Martins puts Just Keep Thinking’s co-founders Raye Ng and Kong Man Jing (biogirl MJ)’s science knowledge to the test.

Science, biology and nature-based content rules at The Pinwheels 2023

4 March 2023

The science and nature YouTube channel Just Keep Thinking won Content Creator of the Year and Best Newcomer, while Hakeem James Hausley took home Content of the Year for his documentary Air Time.

The role of The Pinwheels and more

3 March 2023

Hear it from Best Innovative Video nominee, Amos and Marko from tri333ple about the motivation behind their work. Diogo Martins provides an overview of what The Pinwheels is on CNA938.

The Pinwheels nominees at Tea Kadai, Oli 968

2 March 2023

Oli 968 DJs Ravi G and Rafi asked award nominees, Dev Studio Productionz, Satthia Music and Baha Ofcl about the conceptualisation behind their submissions, past collaboration experiences and future plans.

Dharni Will Be Performing at The Pinwheels!

2 March 2023

What is Singapore’s beatboxing maestro up to lately and what can attendees expect to see at The Pinwheels? These and more, only on 987 The Shock Circuit.

Chief Judge, Ms Dillah Zakbah and Nominee for Best Drama Video, True Horror Stories POV on The Pinwheels

1 March 2023

Berita Mediacorp finds out why Ms Dillah Zakbah and the panel of judges had to evaluate the video entries down to the last detail and the inspiration behind True Horror Stories POV’s nominated video, ‘‘Salam Debaran’’.

The Pinwheels: Finalists for Mediacorp’s awards for digital content creators

16 February 2023

Held on Mar 3, The Pinwheels will be hosted by Royce Lee and Munah Bagharib, and features performances by viral Mandopop star Priscilla Abby and local indie acts such as Joie Tan, Umar, Rangga and Keyana.

Wah!Banana on 987 Get Out with Gerald & Kim with Maya

12 January 2023

Lingyi Xiong, co-founder and producer of Wah!Banana reveals what went through her mind winning ‘‘Most Innovative Video’’ at The Pinwheels, the story behind its production and provide essential tips to becoming a successful content creator.

Mediacorp’s The Pinwheels is back to encourage local online content creators

3 January 2023

On CNA Singapore Tonight, Cheah Wenqi from Our Grandfather Story recalls what happened behind the scenes to create and win the ‘‘Best Micro-Documentary / Non Fiction Video’’. The story revolved around how a married couple of 52 years stayed in love through dementia.

Berita Mediacorp interviews UXM and Diogo Martins

3 January 2023

Last year’s ‘‘Most Popular Video’’ winner, UXM’s Hafiz Aziz reiterates how the creation process is a complex one and hopes viewers value that as beyond ‘‘just Youtube content’’. Diogo Martins, team lead at Bloomr.SG remains optimistic about the local content scene to become more vibrant and varied.

T Suriavelan shares more about The Pinwheels on Seithi Mediacorp

26 December 2022

Hear more from Suriavelan, winner of “Content of the Year’’ and ‘‘Content Creator of the Year’’ at The Pinwheels 2022. He talks about the challenges encountered and how the gains became a motivator to achieve his goals.

The second edition of The Pinwheels is back!

20 December 2022

Riding on the successful inaugural run held earlier this year, The Pinwheels again celebrates the best in Singapore’s digital content creation scene. It is now open for submissions till 15 January 2023.

Hello Singapore | Technology Made Easy: Digital Content Creation

16 September 2022

Effective social media marketing is key to build a brand nowadays. Bloomr.SG Mediacorp is one of the main stakeholders that consistently develops and trains more creators to make their mark within the digital content ecosystem.

Bloomr.SG MCN Accelerator on CNA938 Singapore Today with Lance Alexander and Melanie Oliveiro

19 July 2022

First intake program graduate, The Mockingbird News Channel relates their experiences and upcoming projects with Mediacorp. Back for second run, find out what we can expect Bloomr.SG MCN Accelerator to be like this year from Diogo Martins, lead for Bloomr.SG.

Second intake of Bloomr.SG MCN Accelerator now open for registrations

8 July 2022

Following its successful inaugural run last year, this expanded programme will now be open to content creators on other social media video platforms apart from Youtube.

Cast and Crew of ‘‘Project X’’, ft Bloomr.SG Creators

28 March 2022

Starring Elizabeth Boon, Munah Bagharib etc, Project X seeks humor in everyday things. Norbin Ngoh co-wrote ‘‘School of Cloutchase’’. ‘‘Asian Mothers Against Mobile’’ and ‘‘Chickens on Campus’’ are written by Alistair Ryan from The Mockingbird.

Mediacorp Ria 897 #MIKP x UXM

10 March 2022

Ria 897 DJ Saffwan Shah finds out more from Hafiz and Shafie Aziz on the inspiration behind The Pinwheels’ Most Popular Video – ‘‘Cerita Hantu Ep 1: Delivery Rider Dikejar Pocong’’, their interest in the horror genre as well as future plans for UXM.

Mediacorp 987 Lunchbox x BenRanAway

4 March 2022

Bloomr.SG Creators Benjamin and Randy Toh joined 987 DJ Ann Nicole on Facebook Live to share their thoughts on winning ‘‘Best Lifestyle Video’’ at The Pinwheels, working together as siblings and advice for budding content creators.

Local artiste T. Suriavelan wants Indians all over the world to watch his content.

21 February 2022

Suria’s content did not attract much online attention until ‘Saaral Mazhaiyaa’ became the first breakthrough. He attributed his success to having loyal fans and strived to create even better content in the future.

Food Delivery Rider Recounts Ghostly Encounter On The Job In Award-Winning Paranormal YouTube Vid

14 February 2022

Food delivery is a tough gig. One food delivery rider recounted his paranormal encounter in Cerita Hantu Ep 1: Delivery Rider Dikejar Pocong!!, a spine-chilling video with over half a million views by Urban Xtreme Monkeys. It won the Most Popular Video at Mediacorp’s inaugural The Pinwheels awards.

Ahmad Nur Iman Sannosi, the ‘‘Best Newcomer Video’’ winner at The Pinwheels

14 February 2022

Join Melanie Oliveiro and Cheryl Goh on CNA938 to find out more about Ahmad’s journey behind video creation 2 years ago and what he aspires to achieve next year.

Winners of Mediacorp’s The Pinwheels awards, including Content Creator of the Year

14 February 2022

The winners were determined by a judging panel of industry professionals which included Bill Ang, Brand Marketing Director, Singtel; Justin Ang, Assistant Chief Executive, Infocomm Media Development Authority; Pat Law, founder of GOODSTUPH; Doreen Neo, Chief Talent Officer, Mediacorp; and Sugandh Rakha, content creator from The Urban Fight.

360 Entertainment Productions named Content Creator of the Year

11 February 2022

Mr Suriavelan T, founder and Chief Executive Officer of 360 Entertainment Production tells CNA what his double wins meant for his work as a content creator. He will receive a S$10,000 production grant from Mediacorp.

Pinwheels add fourth element to SG creator universe

7 February 2022

Parminder Singh, Mediacorp’s chief commercial and digital officer, says The Pinwheels are the next step in the journey towards gathering 1,000+ creators from Singapore into the Mediacorp fold in the next few years and driving up view time.

Mediacorp unveils inaugural finalists and judges of The Pinwheels

20 January 2022

At the inaugural awards this year, more than 30 content creators have been nominated as finalists across 14 award categories, including highly-anticipated ones such as Best Newcomer Video, Most Social Good Video and Most Innovative Video.

TiffwithMi on YES933 双节坤

10 December 2021

How is it like working with your own sister? What are their hopes for The Pinwheels? Catch Mediacorp Yes933 DJs Zhong Kunhua and Hazelle Teo interview the very amiable duo, TiffwithMi live on Facebook.

The Pinwheels on CNA938 Singapore Today with Lance Alexander and Melanie Oliveiro

19 November 2021

Diogo Martins, Lead at Bloomr.SG shares briefly the background of the video awards, the judging criteria and the outcome that The Pinwheels hopes to achieve for local content creators.

The Pinwheels is now open for entries!

15 November 2021

The inaugural awards organised by Mediacorp and supported by YouTube celebrate local content creators, with categories spanning food and fashion to gaming.

Chowing Down with Singapore’s Minorities on the Red Dot

9 November 2021

Singaporean-Japanese Keiji Umehara shares thoughts on cancel culture, being an influencer in the current climate and what it is like for him to learn about the Japanese occupation in Singapore during World War Two.

Royce Lee takes《CENTRE STAGE 古德占C位》

26 August 2021

Join Mediacorp Yes 933 DJs Zhong Kunhua and Nico Weibin in this no-holds-barred, boisterious podcast to find out more about Royce Lee, the star behind several notable parody videos.

Why media conglomerate Mediacorp is investing in esports talent in Asia Pacific

1 July 2021

Esports is on the rise in Asia Pacific. Bloomr.SG partners EMERGE Esports to develop its esports content creators, as well as provide them with industry exposure and opportunities.

Trevmonki’s Trevor Tham & Leonard Lau help usher newbies onto social video stage

31 May 2021

Producing digital content is now a full time job for Trev and Leonard. Their work has changed enormously in the past nine years, shaped by both YouTube shifts and their own evolution as creators.

Bloomr.SG MCN Accelerator, the training program for emerging creative talents

24 May 2021

Rishi K. shares with Seithi Mediacorp viewers what it is like to be a content creator and his hopes for the next generation as a fellow mentor.

Diogo Martins, Ray Pang on Bloomr.SG MCN Accelerator for budding content creators

7 May 2021

Those who join the accelerator program will go through a series of hands-on workshops led by industry professionals. The first intake will run from June to November this year. Programme lead Diogo Martins and Ray Pang, who will be one of the trainers, shared more details.

Jeremiah Chen on CNA 938 Singapore Today with Lance Alexander and Melanie Oliveiro

7 May 2021

Mentor Jeremiah Chen shed light on Tropic Monsters TV’s content creation journey and potential opportunities available for aspiring talents through the Bloomr.SG MCN Accelerator program.

Mediacorp Launches Bloomr.SG MCN Accelerator to Galvanise Content Creators in Singapore

30 April 2021

Mediacorp and Youtube aim to provide education & training, resources & recognition, content & IP development and monetization services to aspiring, emerging and established social-first creators.

Mediacorp and Singapore Polytechnic sign MOU to nurture next generation of media professionals

31 March 2021

Bloomr.SG will be working with students from Singapore Polytechnic more closely to prepare them for careers in the media industry, driving creativity and innovation.

YouTube, Mediacorp’s Bloomr.SG, and top Singapore YouTube creators join hands for launch of video series to support mental health awareness

22 December 2020

Watch our MCN creators get deep and personal as they participate in YouTube’s Mental Health Well-Being Creator Fund & Video Series and contribute towards improving mental health literacy and to a better 2021.

Hafiz Aziz & Shafie Aziz on CNA938 Live with Daniel Martin

4 September 2020

UXM is part of Bloomr.SG MCN! Find out how the boys got started on their content creation journey, advice for like-minded fans and more in this radio interview.

Mediacorp becomes Singapore’s 1st local multi-channel network on Youtube

27 August 2020

With Bloomr.SG MCN, Mediacorp is now the largest local content creator in Singapore. As an affiliated content creator, Celine Leong from Mini Moochi explained why joining an MCN helps advance her career.

Mediacorp appointed as YouTube’s first multi-channel network in Singapore, branded “Bloomr.SG MCN”

27 August 2020

The affiliation with YouTube further advances Mediacorp’s position as the largest content creator in Singapore, while reinforcing its commitment to nurturing next-generation local talent in a dynamic digital ecosystem.

Thomas Kopankiewicz: Mediacorp987 Studio Interview

10 December 2019

Catch Thomas Kopankiewicz in a FB Live interview with 987DJ Joakim Gomez as he won Singapore’s 1st SEA Games silver medal in E-sports. Congrats Thomas!

Finding Love in Singapore

8 December 2019

What’s Bloomr.SG got to do with it? Lots. We kick-started and got more people to share their experiences on Facebook and Instagram, from Hellos to falling in Love. Cheesy pick-up lines, how-to tips, weekly giveaways – you name it, we have done it.

AirAsia and Mediacorp team up for ‘Holiday Quickies’ themed promotion

14 November 2019

Thanks to Air Asia, 100 Singaporeans got to enjoy all-expense paid trips to Kota Kinabalu! Bloomr.SG content creators – TiffwithMi, Jason Hau, Trev Tham and Celine Leong helped create hype and awareness in the lead-up to the public event, as part of the “Holiday Quickies” campaign.

Bloomr.SG boosts official NDP social media campaign with 598% increase in engagement and 65% increase in interactions

22 August 2019

Bloomr.SG team was commissioned to take over the NDPeeps social media accounts. The bicentennial #NDP2019 campaign witnessed an impressive growth of more than 12% for Facebook and Instagram followers, garnered 5.6million Youtube views in total, and achieved an astonishing engagement rate of 598% vis-a-vis last year’s with its winning content creation and strategy.

AirAsia and Mediacorp tie up to bring ‘Holiday Quickie’ campaign to action

9 July 2019

Bloomr.SG creators UXM took the helm and produced a series of engaging travel vlogs. With YES 933 DJs, the sibling duo flew to several destinations across Southeast Asia and showcased ways to take a “holiday quickie” with the world’s best low-cost airline.

Mediacorp launches integrated creative and content marketing solution, Creative Central.

28 Mar 2019

The newly formed unit includes Brand Studio, Bloomr.SG, Creative Services and Idea Factory. Services offered range from strategic insights and solutions to transmedia creative production and content marketing.

One of the YouTube Channels That S’pore Loved

6 December 2018

Titan & Gaius, have gained subscribers rapidly even though the channel was only started in recent months. The duo lets subscribers get to know them better and be part of their relationship through vlogs.

Why size doesn’t matter

1 August 2018

To sponsors and advertisers, the influencer’s reach is just as important as the quality of the content produced.

‘We woke up first, we were the last to sleep and the last to eat’: Behind The Glam on Instagram

21 July 2018

 “Simply because we, as a broadcaster, think of content and video as the main focus of our business. Likewise, the creators that we bring on board have to be specialized in that type of content.”

How Should Brands Work with Content Creators? | Socialize Singapore March 2018

12 March 2018

With content creation becoming the priority of marketing budgets, marketers face growing challenges in creating content that not only stays true to their brand, but also engages and resonates with their target audience.

Mediacorp launches Bloomr.SG to improve branded content offerings

11 September 2017

Mediacorp aims to help content creators in Singapore produce creative formats in original content and brand storytelling, build their own communities and sustain their passion for content creation.

Mediacorp launches Bloomr.SG network to tie up with local content creators

11 September 2017

This comes as the company looks to embark on a new initiative to nurture and empower independent creators.

Mediacorp launches network for budding independent creators

8 September 2017

Mediacorp on Friday (Sep 8) launched Bloomr.SG, an initiative to nurture and empower independent creators.

They are digital natives who connect with their communities around interesting ideas, consumer and cultural trends.