Our Solution
Embracing the festive spirit of Chinese New Year, we crafted relatable narratives around familiar scenarios, like navigating through intrusive questions from curious relatives, bringing a sense of familiarity and humour that resonates.
Simultaneously, we closely monitored and adeptly create content to align with trending topics such as “Single’s Inferno” (garnering a total of 2,877 engagements) and the viral Drake meme.
Additionally, Bloomr.SG creators fuelled excitement through captivating content on Instagram and TikTok. Notably, Wah! Banana held a Facebook Live event where viewers had a chance to win vouchers, food prizes, and a limited-edition mystery prize worth $460.
On FB, the campaign exceeded the 3-month average for Engagement Rate by 52.33%.
7.21M Total Reach
113,212 Total Engagement
3.93% Engagement Rate
366 Social Mentions
Mediacorp launched the CNA Green Plan, a comprehensive campaign aimed at addressing crucial sustainability issues prevalent in Singapore. With a focus on raising awareness and driving actionable change
Our Solution
The first phase of the CNA Green Plan consisted of on ground and online challenges centred around the five pillars of the Singapore Green Plan 2030 and our Bloomr.SG creators were engaged to amplify awareness. They not only represented different towns but also encouraged healthy competition among their “rivals” and residents from other areas to excel in their respective online challenges.
The social strategy included a Mediacorp Instagram account takeover through a series of engaging stories. The campaign generated a positive online sentiment, discussions ranged from forgetting reusable bags while shopping to crowd-sourced solutions to these common hurdles.
3.23M Total Reach
126,647 Total Engagement
2,873 Social Mentions
The primary objective of the campaign was to generate interest and consideration for both Singtel’s 5G SA services and the Samsung Flip3 phone model among the Gen Z demographic.
Our Solution
Our approach involved engaging 45 Bloomr.SG creators on TikTok to kickstart a chain reaction of gratitude-themed videos during the festive Christmas season. These influencers, in waves, highlighted their passions or family bonds while incorporating specific symbols and challenging others to participate, amplifying the campaign’s reach beyond their immediate networks. By leveraging the Samsung Flip 3 as a focal point and encouraging participation through a Christmas giveaway, the campaign fostered engagement and creativity while promoting Singtel’s 5G SA services and the Samsung Flip 3 to the Gen Z audience.
The campaign achieved a remarkable engagement rate of 8.29%, surpassing the industry benchmark by over double.
239,629 Total Views
16,259 Total Engagement
8.29% Engagement Rate
Clinched Silver for ”Most Creative – Influencers/KOLs” at the MARKies Awards Singapore 2024
Burger King aimed to position ‘’Shrimp Supreme Burger’’ as a unique and must-try addition to their menu.
Our Solution
The campaign utilised the power of mystery and suspense in its initial phase, leveraging the unbranded shrimp mascots to organically stimulate curiosity-driven conversations.
The strategic deployment of micro, macro and mega Bloomr.SG creators creatively highlighted the Shrimp Supreme Burger on both TikTok and Instagram, driving audience engagement and interest with their authentic experiences and reviews.
1.99M Total Reach
969,469 Total Views
12.9% Engagement Rate
During the vibrant festivities of the Chinese New Year, Amazon aimed to highlight Amazon Prime as the go-to destination for high-quality products and reliable delivery.
Our Solution
To meet Amazon’s objectives, Bloomr.SG creators including Trevor Tham and MiniMoochi, crafted content around the ease of shopping from home, avoiding queues and traffic, and the assurance of reliable and swift delivery.
This perfectly aligned with the frantic nature of last-minute situations common during festive periods with specific benefits like free same-day delivery.
673.908 Total Reach
619,320 Total Views
29,120 Total Engagement
4.32% Engagement Rate
The “Salon at Home with Bear Fruits” campaign aimed to spark enthusiasm of hair mask usage and boost the brand appeal among Gen Zs and young millennials.
Our Solution
Our creators challenged conventional beauty norms and used a mix of viral music, entertaining skits, and humour to authentically connect with the audience and highlight the product’s benefits.
The campaign achieved a remarkable engagement rate of 7.75%, doubling the industry benchmarks.
552,282 Total Reach
42,780 Total Engagement
7.75% Engagement Rate
Amid the challenges highlighted by COVID-19 disruptions in global food supply chains, the Ministry of Trade and Industry tapped on Bloomr.SG’s expertise to execute a social campaign focusing on the initiatives regarding food diversification to mitigate dependency risks.
Our Solution
Throughout the 6-month campaign period, we created a total of 104 original social media posts including static images and short videos, across Medicorp’s social pages such as Channel 5, Channel 8, and Class 95. We also leveraged the reach of three local F&B creators to create engaging video content.
2.1M Total Reach
321,465 Total Views
72,402 Total Engagement
3.80% Engagement Rate
Leveraging Singtel’s long-term partnership with the National Gallery, the campaign aimed to position Singtel as an enabler of immersive art viewing experiences powered by 5G technology.
Our Solution
Bloomr.SG creators crafted compelling and immersive content that highlighted the transformative capabilities of Singtel’s 5G technology in enhancing art experiences. Through a series of captivating and informative Instagram videos, our creators skilfully illustrated the seamless process of utilizing Singtel’s 5G network to scan QR codes placed at void decks to reveal the artworks.
The campaign achieved an outstanding engagement rate of 5.18%, exceeding industry standards.