Case Study #2

redbullwhite1.png

Redbull Plus Launch | Pull Tab To Win -
“Dr Love”


Brand Objective

Introduce new improved formula energy drink that contains less sugar and to reach an increasingly health-conscious market

Campaign Period

Feb - Oct 2018

Deliverables

30 Instagram Posts, 30 Instagram Stories, 3 Instagram Videos, 10 Youtube Videos


Strategy:

The Bloomr touch had a 2 pronged approach to this campaign; The “Dr Love” program sponsorship where host Trevmonki invited guests to share their thoughts on love and relationships, with Instagram giveaways & an instagram "bull pen" with select Bloomr creators, posting their lifestyle approach to drinking Red Bull. 

 

End Results: 

yt-white.png

Views : 200,000,
Minutes Watched : 1,200,000
Engagements (94% Like rate) : 6,500

ig-white.png

30 Posts & Stories: 40,000
(likes, views + comments)

 
norbin1.jpg
norbin2.jpg