Case Study #1

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“My Gangster Mum”


Brand Objective

To make a positive impact on the lives of their driver-partners, 365 days a year

Campaign Period

Sep - Oct 2018

Deliverables

6 YouTube Videos & 50 Instagram Posts | Trevmonki & Run of Creators


Strategy:

“Dr Love” program sponsorship where host Trevmonki invited guests to share their thoughts on love and relationships, with Instagram giveaways.

6 episodes of a web series that include call-to-actions (eg. recruit new hires), showcase enhanced app features (eg. GrabBenefits) and comprehensive benefits & welfare scheme (eg GrabAcademy).

 

End Results:

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Views: 1,465,000
Minutes Watched: 5,800,000
Engagements (95% Like rate): 6,000

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50 Posts: 300,000 Reach
8% Click-Through-Rate