Case Study #3

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Holiday Quickies


Brand Objective

Work life balance is lacking amongst travel-hungry, time-poor working Singaporeans. Air Asia answers the call, with recommended itineraries to several interesting destinations across Southeast Asia.

Campaign Period

May - Jul 2019


Strategy:

360 media integration - social media, radio, influencer marketing, TV.

 

End Results:

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4,200,000 video views

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+11.3% in flight search
+11.8% in sales
+21% in local travellers

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100,000+ social engagements
(comments, likes, shares and click-throughs)
S$3,000,000 in PR value.